Location: Philadelphia, PA, USA
Phone: +1 (484) 540-5254
Email: mike@wmmichaelcrook.com
Plan and implement new designs for SaaS software interface | Collaborate with team members to deliver solutions | Work together with developers | Optimize existing user interface designs | Test for intuitive design and experience | Communicate with stakeholders to understand business goals and objectives | Develop technical and business requirements to deliver intuitive and user-centered solutions | Create mock-ups and prototypes | Conduct ongoing user research
Freelancing while acheiving my Master’s of Science in User Experience and User Interaction Design (December 2020).
Bank of America Enterprise Creative Services (ECS) Email Development and Creative Development. Design and test email marketing campaigns using best practices. Hand code emails and work along several lines of businesses including Consumer, Enterprise, Bank At Work, US Trust, Merrill Edge, Merrill Lynch, GBAM and GWIM. Edit existing and create new artwork such as icons, photography and fonts/typeset for email campaigns.
Assist Creative Manager with design and developing print and web initiatives, journal ads, product sell sheets, web banner ads, & HTML email design. Use of InDesign, Illustrator, PhotoShop, Dreamweaver, Flash and Adobe Edge Animate other graphics applications, techniques, and tools to provide creatives for various applications for lines of Branded and Generic drugs. Coding of HTML email for product launch, digital sell sheets and other marketing campaigns. Product Photography: Professionally photograph small to medium items for use in both print and web applications to produce high-quality, professional looking creatives. Creation of optimized web images of various Generic and Branded drug products to be used on throughout main website, as well as in continual campaigns employing email marketing. Editing of various images and assets for marketing purposes in accordance with Branding Guidelines. Collaborate with Marketing and Communications team on brand strategy/positioning and deliver items that create excitement and increase web traffic.
Designing and coding desktop, mobile and responsive websites using HTML, and CSS. Creating custom web graphics and photography. UX/UI design for mobile, desktop and responsive experiences.
Earned Master's of Science in UX and UxID (Decmember 2020)
Learned how to hand code XHTML / CSS from the ground up, best practices for effective website design, hyperlinking, tables, image and graphics control.
Studied Art History, Art and Architecture History